TAKING ACTION ON THE ENVIRONMENT

HIGH 5

Kindred worked with marketing partners for CORE and the City of Aspen to come up with a branded, on-going advertising and social media campaign designed to inspire action and awareness for the climate for residents of the Roaring Fork Valley in Colorado.  “It’s a Social Movement We Call the High Five”. The High Five stands for:

• The five high-elevation towns of the Roaring Fork Valley
• Taking five energy-saving actions at a time
• The celebratory hand slap (because we’re all in this together)

Monthly “Actions” are promoted via newsprint, a webpage and social and email campaign.  To date, the success of the campaign has been measured by a %47 percent increase in energy efficiency participation, a 40-50% conversion rate and 1.4 media impressions.